Ads. Bumper: Break Keeper

Break Keeper are branded ad bumpers acting in tandem. Opening ad bumper (at the beginning of commercial break) contains a question/teaser, which refers to the advertiser’s campaign.

Closing ad bumper (at the end of the same commercial break) offers the respond to the question.

1. Opening and closing the same advertising break
2. Duration is up to 10 seconds (opening) and up 15 seconds (closing)
3. Can have music and voice over
4. Can have price and promotion
5. Can be produced out of advertiser’s pictures and graphic materials (no TVC needed)