Ads. Bumper: Expandable Half Screen

Expandable half screen starts/ends as Half Screen where advertiser’s spot expands over/shrinks to channel’s ad bumper and it ends/starts with advertisers full screen spot.

1. Opening or closing the advertising break
2. Duration of up to 30 seconds
3. Can have music and voiceover
4. Can have price and promotion
5. Can be produced out of advertiser’s pictures (up to 15 seconds only) and/or video material (up to 30 seconds)
6. One of the most popular Non Spot Formats